The 2015 Kalibo Santo Nino Ati-Atihan festival is definitely going to be bigger and better.
GMA TV Iloilo 6 manager Jonathan Cabillon met the volunteers of Kalibo Sto. Nino Ati-Atihan Foundation, Inc. (Kasafi) in Kalibo, Aklan to discuss the Kapuso Network partnership and to be even more actively involved in Kalibo Ati-Atihan religious festival next year.
Cabillon said GMA TV Regional Network and Kasafi solid and growing partnership was built over the years.
He stressed “it was a breakthrough for Kalibo festival last January, it was the first time with live TV coverage of the Sunday mass. It was noticed by the competitors, and they felt the impact of the GMA exposure of the Kalibo Ati-Atihan festival.”
Kasafi chairman Albert Menez said GMA television network strategic media partnership for the past four years gave the Kalibo Sto. Nino Ati-Atihan festival media mileage over the regional TV stations in the country and around the world.
The strong presence of GMA TV across the regions also solidified its position in reaching out to Filipino communities abroad by featuring the Kalibo Ati-Atihan festival events.
The search is on for contestants who will be vying for the prestigious Mutya it Kalibo Ati-Atihan title.
After series of screenings this September, sixteen lucky aspirants will make it to the final stage for the beauty pageant on January next year.
The pageant is presented by Kalibo Sto. Nino Ati-Atihan Foundation, Inc. (Kasafi). The coronation will take place on January 9, 2015 at the ABL Sports and Cultural Center here.
The Mutya it Kalibo Ati-Atihan has the glamour and elegance of a national beauty contest with a panel of judges and experts in the field of fashion, entertainment, lifestyle or beauty combined with impressive artistry and performances of local talents.
The Philippine National Police (PNP) will receive motorcycles from festival organizer Kalibo Sto. Nino Ati-Atihan Foundation, Inc. (Kasafi).
Two brand new two-stroke Yamaha motorcycles worth P130,000 will be distributed to Kalibo police station to boost its patrol operations and police visibility and mobility.
The turn-over of symbolic key will be held after the Monday flag raising ceremony of Kalibo municipal employees at Kalibo Magsaysay Park on March 31.
Despite meager festival sponsorships, the Kalibo Sto. Nino Ati-Atihan Foundation, Inc. (Kasafi) managed to earn P3,085,159 as of fiscal year ending January 2014. The earnings was 12 percent higher than the P2,745,414 net income last year.
The sources of revenues include advertisements for Ati-Atihan souvenir program of P142,000; ticket sales of Mutya ag Lakan it Kalibo Ati-Atihan pageant of P200,988; rentals from Kalibo Magsaysay stalls of P318,000; opening salvo tickets of P18,900 and Kaean-an sa Plaza food stalls rentals of P58,000.
Kasafi also collected P394,011 from the four-day sponsored Hala Bira Ati-Atihan Nights and sales of drinks from Kalibo Magsaysay Park depot of P187,056. It also collected P2,455,000 out of P3,532,000 sponsorships from corporate sponsors.
The internal audited report of Kasafi showed it incurred expenses of P5,126,011 for its pre-Ati-Atihan events and the weeklong Ati-Atihan festival.
Festival organizer Kalibo Sto. Nino Ati-Atihan Foundation, Inc. (Kasafi) will present its annual financial report card and performance in the afternoon of February 7.
While it will highlight the success and achievements of the Kalibo Sto. Nino Ati-Atihan festival celebration, Kasafi chairman Albert Menez said it will focus more on their latest financial earnings and expenses of yearly operations.
The festival organizer, in its memorandum of agreement with the local government of Kalibo, is required to submit the financial report of its operations to the Kalibo Sangguniang Bayan within 60 days after the festival during each and every year.
Menez said the Kasafi will present a ‘good report’ to the public and the local media on how Kasafi carries its mission and how it forge strategic partnerships in terms of promotion and support with the private sector and the clergy that led to the success of the Kalibo festival.