Despite meager festival sponsorships, the Kalibo Sto. Nino Ati-Atihan Foundation, Inc. (Kasafi) managed to earn P3,085,159 as of fiscal year ending January 2014. The earnings was 12 percent higher than the P2,745,414 net income last year.
The sources of revenues include advertisements for Ati-Atihan souvenir program of P142,000; ticket sales of Mutya ag Lakan it Kalibo Ati-Atihan pageant of P200,988; rentals from Kalibo Magsaysay stalls of P318,000; opening salvo tickets of P18,900 and Kaean-an sa Plaza food stalls rentals of P58,000.
Kasafi also collected P394,011 from the four-day sponsored Hala Bira Ati-Atihan Nights and sales of drinks from Kalibo Magsaysay Park depot of P187,056. It also collected P2,455,000 out of P3,532,000 sponsorships from corporate sponsors.
The internal audited report of Kasafi showed it incurred expenses of P5,126,011 for its pre-Ati-Atihan events and the weeklong Ati-Atihan festival.
Festival organizer Kalibo Sto. Nino Ati-Atihan Foundation, Inc. (Kasafi) will present its annual financial report card and performance in the afternoon of February 7.
While it will highlight the success and achievements of the Kalibo Sto. Nino Ati-Atihan festival celebration, Kasafi chairman Albert Menez said it will focus more on their latest financial earnings and expenses of yearly operations.
The festival organizer, in its memorandum of agreement with the local government of Kalibo, is required to submit the financial report of its operations to the Kalibo Sangguniang Bayan within 60 days after the festival during each and every year.
Menez said the Kasafi will present a ‘good report’ to the public and the local media on how Kasafi carries its mission and how it forge strategic partnerships in terms of promotion and support with the private sector and the clergy that led to the success of the Kalibo festival.
The broadcasting giant GMA Network will continue promoting this capital town and the Ati-Atihan Festival in the years to come, a network executive has said.
Oliver Victor Amoroso, assistant vice president for GMA Regional TV Integrated Marketing Services, made this promise days after the festival culminated on January 19.
“We thank the Kalibo Sto. Niño Ati-Atihan Foundation Inc. (KASAFI), especially its chairman Albert Menez, and the municipality of Kalibo led by Mayor William Lachica for inviting the Kapuso Network and making it a strategic partner in this year’s Ati-Atihan Festival,” Amoroso said.
For the first time, Ati-Atihan was given international exposure through GMA.
The festival was also featured in “Let’s Fiesta,” a special program on January 25 with comedian John Feir and Andrea Torres.
The celebration of Kalibo Sto. Nino Ati-Atihan festival from January 10 to 19 was a remarkable success.
Albert Menez, chairperson of Kalibo Sto. Nino Ati-Atihan Foundation, Inc. (Kasafi) said the festival drew a bigger number of devotees and visitors this year, despite, experiencing cold and windy weather throughout the weeklong Ati-Atihan celebration.
“We have 80 percent success rate. We owe the unprecedented success to the Senor Sto. Nino and the community which kept the events growing, getting bigger and better every year,” he said.
Menez said the secret to the success of Ati-Atihan festival is the tested faith and devotion of devotees to Senor Sto. Nino de Kalibo.
“We are blessed to have a good weather by the Senor Sto. Nino. The Sto. Nino is miraculous. Our preparations paid off, despite, the influx of devotees from here and abroad, the celebration was peaceful,” he stressed.
He lauded the volunteers, sponsors and strategic partners and the public-private sectors coordination on making the Kalibo Ati-Atihan festival a success each year.
There were compelling stories of numberless miracles for some devotees of Senor Sto. Nino.
A volunteer of festival organizer Kalibo Sto. Nino Ati-Atihan Foundation, Inc. (Kasafi) narrated how he received the miracles from Senor Sto. Nino.
Loreto Conanan got sick, ten years ago, and was advised by his doctor in Iloilo City for an urgent cranial brain operation.
Short of finances, Loreto was grateful when a foundation helped him financially for his operation.
And without the assurance that he could go back to his normal life, he prayed and entrusted everything to Senor Santo Nino that the surgery will have no risk of complications.